monk

celebrity jesus

Who do you say that I am?

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I recently attended a conference where the central theme was an exploration of Jesus; who he was, when he lived, what he said and did, what has his impact been through history and today.

At the commencement of the event, we were given 5 minutes and asked to write down all of the things that we thought we knew about Jesus. For some in the audience a lot of time would have been spent writing tomes of information acquired over a lifetime of study and devotion to following and getting to know Jesus. For others, there might have been snatches of information dredged up from Sunday school and maybe the occasional appearance of Jesus on The Family Guy or their experience of church and religion.

Having completed this task, we were then asked to seal these ideas in an envelope and spend the rest of the conference exploring Jesus having laid aside all of this built up knowledge.  Read More

marketing strategy

A note from the Marketing Department

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I met with a friend this morning to catch up after not having seen him in a while. We were talking about how his role as a chaplain. He then began to tell me about the opportunity that he’d been given to talk with a group about considering their personal “branding”. Using a whole bunch of different images of well known people, he asked the group to reflect on what they thought of each person’s “brand”.

Naturally, everyone had a view and there were some strong opinions about what the people stood for. He then asked them to reflect on how these views had been shaped and whether they actually knew these individuals. Everyone responded that they didn’t know any of the people personally, but had just gone on what they’d heard, read or seen in the media. He then put the challenge to them about whether they were actively shaping their own personal brand or just letting it happen, being shaped by the forces around them.  Read More