I met with a friend this morning to catch up after not having seen him in a while. We were talking about how his role as a chaplain. He then began to tell me about the opportunity that he’d been given to talk with a group about considering their personal “branding”. Using a whole bunch of different images of well known people, he asked the group to reflect on what they thought of each person’s “brand”.
Naturally, everyone had a view and there were some strong opinions about what the people stood for. He then asked them to reflect on how these views had been shaped and whether they actually knew these individuals. Everyone responded that they didn’t know any of the people personally, but had just gone on what they’d heard, read or seen in the media. He then put the challenge to them about whether they were actively shaping their own personal brand or just letting it happen, being shaped by the forces around them. Read More