I recently attended a lecture by Alan Hirsch where he was outlining the work that he is doing in the USA, helping Churches shift towards becoming missional movements.
As part of his presentation he outlined that in the USA they have what he terms the 60-40 Window. What he means by this is that within the American population, 60% have no interest in connecting with the current expression of Church that is represented by 95% of Christian Churches. Consequently, while Churches strive to reach out to the 40% who might be interested, 60% of the population has been abandoned. Read More