Monthly Archives: February 2013

The Habit of Projection

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In my travels, I have found that people have this destructive tendency I call the habit of projection. Basically, it means that we take the experience of a part and project this to define our perception of the whole. Where I see it often is at fast food places. Sometimes, we can allow one bad coffee, or one lot of soggy fries, or one mistaken order to influence our perception of the whole company. When we hear the name of that company, we associate it with that negative experience. Read More